Loading Please Wait...Loading Please Wait...In today’s data-driven world, understanding your customers is not just an advantage, it is essential. DataQuark’s Single Consumer View (SCV) service consolidates customer data from multiple touchpoints ; online , offline , and across platforms, into a single, unified profile. By breaking down data silos, we ensure every interaction is informed by a complete and accurate understanding of your customer’s preferences, behaviours, and needs.
Unified Customer Profiles Bring together data from CRM systems, call centres, web and app analytics, marketing platforms, and more. Our service integrates these sources seamlessly to create a holistic customer view.
Hyper-Personalisation Leverage deep insights to deliver highly relevant content, offers, and experiences. With a 360-degree customer view, you can tailor interactions to individual needs, driving engagement and loyalty.
Smarter Decision-Making Empower sales, marketing, and customer support teams with actionable insights. Make data-driven decisions that fuel growth, optimise campaigns, and enhance customer satisfaction.
Data Accuracy & Consistency Ensure clean, deduplicated, and continuously updated customer records. Our service maintains data integrity, providing a reliable foundation for your business strategies.
Privacy-First Approach Built with compliance at its core, our SCV service aligns with global data privacy regulations like GDPR and CCPA, ensuring transparency and trust while safeguarding customer data.
Data Collection : Our team is skilled in managing both out-of-the-box CRM solutions and custom-built legacy systems, ensuring secure data extraction. Beyond CRM, we integrate data from MarTech and AdTech platforms, customer data platforms, login and subscription databases, and other key sources to build a comprehensive Single Consumer View.
Data Unification : We employ advanced algorithms to merge and deduplicate data, creating a single, accurate profile for each customer. Using a combination of deterministic and probabilistic identity resolution, we connect disparate data sources and assign a unique identifier to every customer, ensuring a seamless, unified profile.
Insights Activation : Our Data Analysts specialise in crafting powerful visualisations using Power BI, Looker Studio, Tableau, and more to uncover actionable insights. With expertise in data engineering, pipelining, and API development, we enable businesses to automate communications, personalise interactions, predict behaviours, and drive data-driven strategic decisions.
With DataQuark, customer data is not just collected, it’s transformed into a valuable asset that powers smarter engagement and business growth.
Unlock the full potential of your customer data with DataQuark’s Single Consumer View service. By consolidating and unifying data across platforms, we help you optimise operations, enhance personalisation, and drive informed decision-making.
Let’s build a future where your business thrives on deep customer insights, turning data into a strategic advantage.
