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Consumer Data Infra Consulting

Turn Disconnected Data Into Connected Experiences

At DataQuark, we help organizations build a future-ready foundation for customer intelligence. Our Consumer Data Infrastructure (CDI) Consulting framework is built around a proven process :
👉 Collect. Collate. Activate.
We help you bring all your customer data together, organize it intelligently, and put it to work—so every campaign, interaction, and strategy is powered by truth, not guesswork.

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COLLECT

It all starts with identifying the right data sources across the full customer journey. We go beyond just web and app data—we capture everything.

Brand's Owned Data Sources

Step-by-Step Optimization Process
  • Internal Data - CRM | CDP | LMS
  • Digital Data - Analytics | Platform Data
  • Offline Data - Call Center | Store Data | Branch Visits
  • Third-Party Data – Payment gateways, affiliates, publishers, SMS/email platformsCall Center | Store Data | Branch Visits

The goal ? Build a comprehensive view of the customer by capturing every relevant interaction.

COLLATE

Once data is collected, we ensure it actually makes sense—together.

We map the ideal customer data flow, identify disconnects in your current systems, and build a collation plan to organize, unify, and govern that data across silos.

  • Stitching identities across platforms
  • Ensuring availability, consistency, and data quality
  • Creating a governed, privacy-compliant data structure

Now your teams get access to clean, trustworthy data—wherever they need it.

ACTIVATE

This is where data becomes a growth driver.

We identify key opportunities to turn insights into action—from real-time personalization to predictive AI use cases.

Our Methodology

A Proven Framework. Customized for You.

At DataQuark, we don’t believe in one-size-fits-all. Our consulting engagements are guided by a flexible, outcomes-first methodology that aligns with your business goals, technical maturity, and organizational realities.

Here’s how we make it work :

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All of this is wrapped in our core approach: Collect – Collate – Activate.

It’s more than a process—it’s how we help you turn data into outcomes.

What You’ll Walk Away With

  • A single source of truth across all customer touchpoints
  • Real-time data pipelines aligned with business use cases
  • Enhanced customer experience and marketing precision
  • Scalable foundation for AI and automation
  • Clear roadmap for long-term data maturity

Ready to Turn Customer Data into Competitive Advantage?

Disconnected data is costing you more than you think—missed opportunities, poor personalization, and wasted spend.

Let’s change that.
We’ll help you build a connected, scalable, AI-ready consumer data infrastructure that drives growth, not chaos.