Processing tags on your server ensures the most accurate and reliable data by eliminating common browser-related issues like ad blockers and cookie restrictions.
This method addresses challenges caused by browser limitations, ensuring uninterrupted and consistent data capture.
Advantages - Server-side tag processing allows organizations to maintain greater control over their data, ensuring precision and consistency throughout the data collection process.
By reducing reliance on third-party mechanisms, this approach safeguards user privacy and ensures compliance with data protection regulations.
This approach reflects a gold-standard commitment to high-quality data collection while fostering trust with users through secure and privacy-focused practices.
Client-Side GTM (Traditional GTM)
Client-side GTM is a practical choice for situations where implementing server-side tagging is not viable due to budget constraints, limited technical expertise, or infrastructure challenges.
This approach relies on running scripts directly in the user’s browser, making it easier and faster to set up compared to server-side solutions.
While it is more vulnerable to browser interference—such as ad blockers, cookie restrictions, and privacy settings—it can still effectively collect essential tracking data.
Client-side GTM offers flexibility and ease of use, allowing marketers and analysts to manage and deploy tags without extensive dependency on development teams.
DOM Strapping/Hard Coding
DOM strapping or hard coding provides maximum control by embedding tags directly into the website’s source code, allowing for highly customized tracking.
While capable of handling complex requirements, this method is generally not recommended due to its complexity and reliance on significant technical expertise.
Directly modifying the website's code increases the risk of errors, leading to data inconsistencies or disruptions in website performance.
Maintenance is challenging, particularly for dynamic or frequently updated websites, as changes require meticulous tracking and testing.
It lacks the centralized control and ease of deployment offered by tag management tools, making it harder to adapt to evolving needs.
While suitable for specific niche use cases, the risks and long-term challenges make it impractical for most organizations.
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